Every team has a story. Sometimes it’s tied to a city or school. Sometimes it’s about rivalry,
history, or a shared mission. In the Colaro Design Lab, our job is to translate that story into
a jersey your players are proud to wear.
Listening first: who are you as a team?
Before we talk about fabrics or patterns, we ask questions about identity:
- What does your team stand for, on and off the field?
- Do you already have a logo and colors, or are you starting from scratch?
- Are there symbols, animals, or landmarks connected to your story?
The more clearly we understand your team culture, the more authentic the final design feels.
Colors that carry meaning
Color is one of the strongest signals of identity. We consider:
- Primary and secondary colors that stand out during play.
- Contrast for numbers and names so they’re clearly visible.
- How your colors look on camera, under stadium lights, and in photos.
We also test how the palette behaves across home, away, and alternate kits to keep everything
consistent.
Details that define your visual style
Once the base palette is set, we work on structure and detail:
- Classic stripes or hoops for a traditional feel.
- Dynamic gradients for a modern, fast look.
- Subtle background patterns like crests or initials for added depth.
Nothing is random. If there’s a diagonal slash or shoulder graphic, it has a purpose in your
story.
Logos, sponsors, and numbers that communicate clearly
Good design needs to look great and communicate clearly. We make sure:
- Sponsor logos are visible but don’t overwhelm your crest.
- Numbers and names are easy to read from a distance and on video.
- The overall layout feels balanced, not crowded or messy.
Collaboration and revision
We don’t expect the first version to be the final one. Your feedback drives the refinement:
- “Make the red stronger, it’s our main color.”
- “Can we add our founding year on the back neck?”
- “We want a bolder look for cup matches.”
We revise, adjust, and re-mockup until you feel that the kit truly represents your team.
From concept to real-world impact
The real magic happens when the kit leaves the design lab and hits the pitch. Players walk out
wearing a jersey that reflects their identity. Fans see a uniform that feels instantly “right.”
That’s when design becomes part of your team’s story – and that’s what we build for at Colaro
Sports.
